Option A
Vehicle Branding
- Route + creative flexibility
- Transparent INR pricing
- Daily GPS + photo reports
Option B
Bright Outdoor
- Established brand recognition
- Traditional buying process
- Multi-format inventory
Van + activation network vs traditional outdoor incumbent. If your brief prioritises hyperlocal reach, dayparted creative and transparent INR-per-day rates, Vehicle Branding is the fit. If you need multi-format bundling with an incumbent OOH shop, Bright Outdoor may still play a role.