Resources

Guides · How-To Guides

Practical, in-depth guides on mobile van advertising, LED van rental and BTL activation in India. 16 playbooks tailored to India's OOH advertising market.

Guides 9 min

Monsoon-Proofing a Van Campaign: Make-Goods, Wraps and Scheduling

Monsoon-proofing a van campaign in India: wrap lamination, LED van sealing, make-good credits, waterlogging routes and how to schedule around the rains.

Sneha Iyer
Guides 10 min

Rural Marketing Vans: Haat-Day Planning and Vernacular Creative

Rural marketing vans in India: how to plan routes around weekly haat days, build vernacular creative and audio, and staff a van for rural market cycles.

Sneha Iyer
Guides 9 min

How to Plan a Van Route: Catchments, Dwell Time and Peak Windows

A van route is planned around catchments, dwell time and peak windows. Here is how to build a day plan that puts your vehicle where the footfall actually is.

Vikram Desai
Guides 9 min

Budgeting a BTL Campaign in India, Line by Line

Budgeting a BTL campaign in India line by line: vehicle day rates, production, manpower, permits, stock, travel, contingency and how GST is actually treated.

Farah Qureshi
Guides 9 min

Hoardings vs Vans: A Planner's Comparison for Indian Cities

Hoardings vs vans compared for Indian city plans: cost per day, reach and frequency, lead times, permissions, measurement and when to run both together.

Priya Nair
Guides 9 min

RTO Permits for Advertising Vans: How Approval Actually Works

RTO permits for advertising vans are handled by the operator, not the brand. Here is how approval works state by state and what can delay a campaign launch.

Sneha Iyer
Guides 10 min

Measuring Van Advertising ROI: Impressions, Cost Per Lead and Attribution

How to measure van advertising ROI in India: building a defensible impression model, calculating cost per lead, and attribution a finance team will accept.

Rohan Mehta
Guides 9 min

Canter Activation Setup: Stage, Power, Sound and Crowd Control

Canter activation setup explained: stage build on a 14ft deck, generator sizing, sound within municipal limits, and crowd control for Indian market sites.

Vikram Desai
Guides 8 min

Tata Ace Branding: The Small-Format Guide to Lane-Level OOH

Tata Ace branding costs ₹3,200 a van per day and reaches streets a canter cannot enter. A practical guide to small-format van OOH in Indian towns and cities.

Aditya Kulkarni
Guides 9 min

LED Content Specs: Resolution, Loop Length, Brightness and Sound Limits

LED content specs for van campaigns in India: screen resolution, safe areas, loop length, daylight brightness, sound limits and file delivery standards.

Aditya Kulkarni
Guides 9 min

LED Van Rental in India: Screen Specs, Day Rates and How to Choose

LED van rental in India costs ₹10,500 to ₹18,000 a day by screen size. Compare pixel pitch, brightness and dwell time before you book an LED screen truck.

Priya Nair
Guides 9 min

Multi-City Roadshow Planning: Convoy Logistics Across India

A practical guide to multi-city roadshow planning in India: convoy sequencing, RTO permits, driver rosters, spares and keeping a branded fleet on schedule.

Aditya Kulkarni
Guides 9 min

Mobile Van Advertising in India: What It Costs and What Drives the Price

Mobile van advertising in India runs ₹1,200 to ₹18,000 per van per day. Here is the full Vehicle Branding rate card and the six factors that move a quote up or down.

Rohan Mehta
Guides 9 min

Product Sampling Activations: Staffing, Stock and Redemption Tracking

How to run product sampling activations in India: promoter staffing ratios, stock custody from depot to footpath, and redemption tracking that survives audit.

Priya Nair
Guides 10 min

Election Campaign Vans: Running Inside the Model Code of Conduct

How to run election campaign vans inside the model code of conduct: permissions, content certification, expenditure accounting, audio limits and proof logs.

Farah Qureshi