Deep-dive guides, straight-answer FAQs and market insights, written by Vehicle Branding's team from what actually runs across our 75-city network.
Industry insights, market trends and strategic thinking on van advertising across India
Straight answers to the most common questions on mobile van advertising, permits and pricing
Practical, in-depth guides on mobile van advertising, LED van rental and BTL activation in India
Quick commerce revived hyperlocal OOH: a dark store serves only a few kilometres, so spend beyond that radius is waste and a van route matches it exactly.
Van wrap design has to read in under three seconds from a moving lane. Here are the layout, type size and colour rules that survive Indian road conditions.
The seven inputs a van advertising agency needs to return a costed route plan: objective, cities, route type, format, van-days, creative date and budget.
Real estate launches lose money at the site-visit step, not the lead step. How catchment van routing and LED walkthroughs move buyers from interest to visit.
If a van breaks down, a replacement comes from the same city pool and lost hours are made good. Rain stops the activation, not the wrap. Here is the protocol.
Van advertising in India is shifting from vehicle rental to route design, verified delivery and programmable creative. What that change means for media buyers.
Monsoon-proofing a van campaign in India: wrap lamination, LED van sealing, make-good credits, waterlogging routes and how to schedule around the rains.
Rural marketing vans in India: how to plan routes around weekly haat days, build vernacular creative and audio, and staff a van for rural market cycles.
A branded van on a planned metro route reaches roughly 30,000 to 70,000 people a day in our deployments. Here is what drives that number and how we measure it.
Advertising vans face movement-time limits and audio restrictions in Indian cities. What the rules cover, who grants permission and how a route plan adapts.
UPI adoption campaigns work on wheels because onboarding needs an assisted counter beside the merchant, not an impression, and a van brings that counter.
Ad-blocking and CTV fragmentation break digital reach in ways van OOH cannot be broken, and why that changes how planners should treat mobile billboards.