Option A
Canter
- Route + creative flexibility
- Transparent INR pricing
- Daily GPS + photo reports
Option B
Tata Ace
- Established brand recognition
- Traditional buying process
- Multi-format inventory
Big-panel brand recall vs nimble city penetration. If your brief prioritises hyperlocal reach, dayparted creative and transparent INR-per-day rates, Canter is the fit. If you need multi-format bundling with an incumbent OOH shop, Tata Ace may still play a role.