Option A
Van Activation
- Route + creative flexibility
- Transparent INR pricing
- Daily GPS + photo reports
Option B
Event Marketing
- Established brand recognition
- Traditional buying process
- Multi-format inventory
Take the brand to the audience vs bring the audience to the brand. If your brief prioritises hyperlocal reach, dayparted creative and transparent INR-per-day rates, Van Activation is the fit. If you need multi-format bundling with an incumbent OOH shop, Event Marketing may still play a role.